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It’s worth taking a moment to consider what Netflix shows might have bigger ambitions in this space.

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As mentioned in a past article, Spirit Riding Free from DreamWorks has proven a streamer led model can work for a franchise, albeit with a slightly older audience. As kid’s linear viewing declines, the rule book is currently being rewritten with platforms like Netflix and YouTube in mind. Regardless of whether you’re there or not toys, and tee-shirts will still be bought, allowing competitors to reap the rewards.īrands including Mickey Mouse, Peppa Pig, and Paw Patrol, leveraging platforms like Disney and Nickelodeon, have been going toe to toe here for years. Being absent leaves the opportunity for competitors to fill the gap. Simultaneously, it also acts as a marketing touchpoint, enabling kids to be drawn further into the characters and stories.

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The appetite of a younger viewer to continue to engage with the story away from TV builds engagement. Why is/are toys important for pre-school?Įxtension into pre-school consumer products isn’t just about making money, although in success the payoff can be mighty. The title character, a dog-like, bin lorry is crying out to be made into a toy. This has seen some interest, with various top 10 featuring since hitting the platform on November 10 th. In addition to this, the recently launched, multi-titled Trash Truck/Giant Jack comes from Glen Keane’s production company. If Indiana Jones were pre-school animation, with a girl lead, it would be Ridley Jones. Amongst these Ridley Jones has been called out as the direct successor to her previous hits. She has five different projects in the works which cover themes like museum adventures, transforming spirit animals, and dinosaurs. Amongst them is Chris Nee, known for creating the franchise Doc McStuffins and its follow-up Vampirina. Without a doubt, there will also be some expectations attached to the slate of shows coming from Netflix’s stable of creators. Gabby’s Dollhouse, an original show from DreamWorks, which moved slot from November 2020 to January 2021, also has consumer products in the plan. He also has creative input into Buddi, the surreal young-skewing pre-school program about anthropomorphic blobs. It was created by Keith Chapman, the producer behind powerhouse franchises, Bob The Builder, and Paw Patrol.

To start with, Mighty Express, launched in September, comes directly from toy company Spin Master. A number of original shows are currently in the works with consumer product expectations attached at outset. Today, in the fourth, Emily will be reviewing Netflix’s breakthrough in the toddler and pre-school space and its potentials for Netflix.Īs Santa lists are being written across the world, a pertinent trend is emerging in Netflix pre-school content.

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Welcome back to another entry in Emily Horgan’s series reviewing Netflix’s kids’ content strategy by looking into the past, present, and future.

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